A new effort in urging women to be proactive in cancer prevention. The American Cancer society is promoting the "Choose You® movement for women's health. Quest Diagnostics has decided to be a large part of this undertaking. The following information was released in the news.
Quest Diagnostics
(NYSE: DGX), the world's leading provider of diagnostic testing,
information and services, today announced its national presenting
sponsorship of the American Cancer Society
Choose You® movement, which encourages women nationwide to live well
today and stay well tomorrow. In support of the Choose You movement and
in recognition of National Women's Health Week May 13 – 19 sponsored by the U.S. Department of Health and Human Services Office on Women's Health,
Quest Diagnostics will offer 10,000 vouchers for free screenings to
women at May Choose You events around the country, beginning today in New York City.
"One
in three women will get cancer in her lifetime. But a significant
number of cancer deaths could be prevented if people maintained a
healthy weight through diet and regular exercise, avoided tobacco products and had their regular health checks," said Kimberly Wright, Director, Mission Solutions and Tools, at the American Cancer Society.
"We're proud to have Quest Diagnostics as our Choose You national
presenting sponsor, and we greatly value their partnership as we work
together to empower women to get active, manage their health, and stay
well."
An American Cancer Society
survey finds that 40 percent of women said they would be more
physically active in their free time if it felt less like work and more
like play. In response, Choose You is issuing a challenge to women:
Choose play in May and help the Society inspire 100,000 acts of physical
activity. To get the challenge started, a series of Choose You pop-up
"play teams" will be hitting the streets of New York (May 1), Los Angeles
(May 11) and Washington, DC (May 22), inviting passers-by to get active
with nostalgic childhood toys, including the '80s famed Skip It, hula
hoops, hoppity-hop balls and double Dutch jump ropes. Today the Choose
You team launched the movement by encouraging women to play midday
through late afternoon in New York's Times Square.
"Choose You is an important and growing women's health
initiative, and it made great sense in 2012 for Quest Diagnostics to
continue and strengthen our support of the women touched by this American Cancer Society
movement," said Laure Park, Quest Diagnostics' Corporate Citizenship
Officer. "Whether you're a family member, healthcare provider, co-worker
or friend, we hope you'll join us – this month and throughout the next
year – in encouraging the women in our lives to prioritize a healthy
lifestyle, get out and play, and make time for their regular health
checks.
Read more here: http://www.sacbee.com/2012/05/01/4457562/quest-diagnostics-sponsors-american.html#storylink=cpy
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